I have been looking for examples of organisations using social networking tools to find and recruit people. Luckily, so has Press Gazette’s Student Journalism Blog. By joining a Put Dr Pepper in all UK McDonalds group on Facebook, he has been targeted by a Channel 4 journalist looking for fast-food aficionados.
This is a classic example of how much easier it has become to find people (and target them) on sites where people group together according to interests or ‘beliefs’. I’ll be trying to contact this Channel 4 journalist to see how successful using social networking sites was for her documentary.
With regard to my own social networking networking experiment, The Waves is going relatively strong nearly a week after it began. The Facebook group has been the most successful (38 members, three discussion topics and 12 posts) example, probably because of the fact that you can invite people to it which increases the level of traffic. The launch of the blog was popular with several people who asked for it to become a community blog. I agreed after visions of becoming the administrator for the UK version of Feministing. However, no one else has posted anything yet.
It is less than a week into this experiment but I’m really starting to doubt the power of anything other than Facebook, but we will just have to wait and see.